Famous Mottos

Below is a collection of well-known mottos employed by famous companies, organisations, events and even comic heroes! Know any others? Then send them to us!

"Who dares wins"
United Kingdom Special Air Service (SAS) Regiment

"Not by strength, but by guile"
- British Special Boat Service (SBS)

"Per Mare, Per Terram"
English: By Sea, By Land
- Royal Marines

"Per Ardua Ad Astra"
English: Through Adversity to the Stars
- The Royal Air Force (RAF)

"Citius, Altius, Fortius."
English: Swifter, Higher, Stronger
- The Olympics

"Ils sont fous ces Romains!"
English: These Romans are crazy!
Motto of Obelix, best friend of Asterix

"Die Beste Oder Nichts"
English: The Best or Nothing
Corporate Motto of Daimler-Chrysler,

Ready, aye ready
- The Sea Cadet Corps

The sea shall not have them
- The RNLI

Blood and Fire
- The Salvation Army

We also serve
- PDSA Animal Gallantry Medal

"Semper Fidelis"
English: Always Faithful
- United States Marine Corps. (USMC)

"Utrinque Paratus"
English: Ready For Anything!
The Parachute Regiment

"Semper Paratus"
English: Always Ready
- US Coast Guard

"To Serve-Treat-Train and Defend"
- US Army Medical Corp Motto

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